According to the latest World Tourism Barometer, worldwide international tourist arrivals reached an estimated 1.52 billion in 2025, showing strong travel demand and continued recovery beyond pre-pandemic levels. This surge reflects resilient consumer confidence and a rebound in global travel flows across regions. At the same time, the major global tourism exhibition FITUR 2026 in Madrid brought together exhibitors and professionals from more than 160 countries, highlighting growth, innovation, and international cooperation in the tourism industry