The UK government is preparing a resilience campaign encouraging households to keep basic emergency supplies for disruptions caused by extreme weather, cyber incidents or hostile-state activity. Suggested items include bottled water and tinned food, reflecting concern that essential services can temporarily fail during major incidents. The guidance matters because it shifts part of short-term crisis preparedness from public authorities to individual households. Supporters see sensible self-reliance, while critics may see fear-driven messaging or an unfair burden on people with limited money and storage. That makes the boundary between personal responsibility and public protection the central issue.